Solebox Wrapped Cement Truck Ahead of Black Cement Jordan 3 Release on November 23rd, 2024

The Air Jordan 3 "Black Cement" is gearing up for a monumental release on November 23rd, generating excitement among sneaker enthusiasts worldwide. Known for its bold design and storied legacy, this iconic silhouette continues to capture hearts. Solebox in Berlin has amplified the buzz with an eye-catching marketing campaign.

To mark the launch, Solebox revealed a cement truck adorned with the sneaker’s signature elephant print, featuring black, gray, and fire red details along with the iconic Jumpman logo. This creative installation bridges construction themes with sneaker culture. Alongside the truck, Solebox released a short film drawing parallels between the durability of raw building materials and the timeless craftsmanship of the Air Jordan 3.

The elephant print, a hallmark of the Air Jordan 3, remains a symbol of strength and legacy in the sneaker world. Solebox’s campaign continues the tradition of honoring this design, following creative tributes like the Jordan 3-inspired NASCAR car for Michael Jordan's 23XI Racing team in 2022. These efforts emphasize the print's enduring influence on fans and collaborators alike.

The Air Jordan 3 "Black Cement" will be available through SNKRS, Solebox, and select retailers. Adult pairs are priced at $220, with GS sizes at $150, PS at $90, and TD at $75, ensuring options for sneaker lovers of all ages.

With its rich history and Solebox’s innovative campaign, this release stands out as a 2024 highlight. Whether you’re a long-time admirer or new to the culture, the Air Jordan 3 "Black Cement" is a timeless addition to any collection.

Air Jordan 3 “Black Cement”
Color: Black/Fire Red-Cement Grey-Sail
Style Code: DN3707-010
Release Date: November 23, 2024
Price: $220