ZENDAYA BECOMES ON RUNNING’S NEWEST BRAND AMBASSADOR

Move over, stilettos, Zendaya’s got her running shoes on! The Emmy-winning actress has just signed on as the newest brand ambassador for Swiss running brand On, marking a significant shift for the brand as it ventures beyond athlete endorsements into Hollywood style.

For Zendaya’s fans, this might not be a surprise, as she has been seen wearing On sneakers for years. In a statement from On, Zendaya expressed her enthusiasm: “It’s no secret that I’ve been a big fan of On for a long time… So it’s a full-circle moment to make this partnership official.”

This partnership isn’t just about celebrity endorsement. Zendaya will co-produce brand campaigns and collaborate on designing exclusive collections. This reflects On’s strategic move to expand its influence beyond running and into fashion and athleisure.

The announcement follows Zendaya’s role in the tennis film “Challengers,” where On designed a custom outfit for her press tour, hinting at their future collaborations.

Choosing Zendaya as their ambassador is a strategic move for On. As a Hollywood A-lister and fashion icon, Zendaya’s influence extends beyond the red carpet, making her the perfect partner to enhance On’s brand image and reach new audiences.

This partnership is mutually beneficial. Zendaya officially represents a brand she loves, while On gains a stylish and influential voice. This creative collaboration promises exciting, performance-driven collections. Stay tuned as Zendaya takes the world by storm, one On sneaker at a time!